10 Best Soft Coolers 2025 in the United States

The Titan by Arctic Zone Deep Freeze Cooler is a compact soft cooler designed to hold up to 16 cans, making it a good choice for day trips, picnics, or light camping. Its 12-liter capacity suits small groups or personal use. One standout feature is the zipperless lid that flips open for quick, easy access, which is convenient when you want to grab a drink or snack without fumbling with zippers.

The cooler’s insulation uses Deep Freeze Performance technology combined with a radiant heat barrier, helping keep ice and contents cold for up to two days—solid performance for short outdoor activities. The hardbody liner adds durability and includes a removable SmartShelf that keeps soft foods like sandwiches separate from heavier items, preventing them from getting squished. The material is water- and stain-repellent and easy to wipe clean, which helps maintain the cooler after outings.

Portability is enhanced by an adjustable, padded shoulder strap that makes carrying comfortable. The cooler’s size is somewhat small, so it may not be ideal for storing food and drinks for larger groups or longer trips. If you prioritize quick access, good insulation for short trips, and smart organization features in a lightweight, portable cooler, the Titan Deep Freeze fits the bill well.

The Stanley All Day Julienne Mini Soft Cooler Bag and Lunch Box is a compact and lightweight option for those who need a portable solution for keeping their food and drinks cool. It has a capacity of 7.2 quarts, which fits up to 10 cans, making it suitable for a full day of refreshments. One of its standout features is the insulation, which can keep contents chilled for up to 12 hours, ensuring your food and drinks stay cool throughout the day.

Made from recycled polyester, it is both durable and eco-friendly, and the 'doctor's bag' design with a hinged top allows for easy access to the contents. The cooler also comes with a detachable shoulder strap for easy carrying and a front zip pocket for additional storage, making it versatile for various activities like picnics, beach trips, and hikes.

On the downside, it may not be large enough for those needing to pack more than 10 cans or additional large items. Additionally, while the cooler is leak-proof, it requires hand washing or gentle machine washing, which might be less convenient for some users. Despite these minor drawbacks, the Stanley cooler's durability and lifetime warranty make it a dependable choice for long-term use.

The YETI Hopper M12 Backpack Soft Sided Cooler is a strong contender for those in need of a reliable cooler for outdoor activities like picnics, camping, or tailgating. With a capacity to carry up to 20 cans or 12 pounds of ice, it strikes a good balance between size and storage, making it ideal for small gatherings. One of its standout features is the MagShield Access, which utilizes strong magnets to ensure that the cooler is not only easy to open but also leak-resistant when closed, minimizing mess and hassle.

In terms of insulation, the ColdCell foam does an impressive job of keeping your drinks chilled for hours, which is a big plus when you're out in the sun. The durable DryHide shell adds another layer of protection, resisting punctures and UV rays, so you can rely on it for years of use.

Portability is a key strength as well, thanks to its backpack design, allowing you to carry your cooler hands-free. It also features a Kangaroo pocket, providing easy access to smaller items like your phone or wallet.