10 Best Shampoo For Blonde Hairs 2026 in the United States

Fanola No Yellow Purple Shampoo is designed to help blondes, bleached, and grey-haired people maintain cool, brassy-free tones. Thanks to its strong violet pigment, it effectively cancels out unwanted yellow and orange hues that can develop over time, which is a common issue with light-colored hair. Unlike many purple shampoos that can leave hair feeling dry, this formula aims to add shine and softness, making hair look healthier rather than stripped.

It’s sulfate-free, which helps protect hair from harsh chemicals and reduces fading. The shampoo is fragrance-free, which is good for those who prefer unscented products or have sensitivities. Using it is straightforward: lather, leave on for a few minutes depending on how much toning you need, then rinse out, and follow with a conditioner or mask for best hydration. This product is ideal if you want an affordable, at-home solution to maintain salon-like cool tones between coloring appointments.

It might require some experimentation with timing to avoid over-toning, which can sometimes leave a slight purple tint on very light hair. Fanola No Yellow is a solid choice for those who want to neutralize brassiness while keeping hair soft and shiny, especially if you regularly use purple shampoos and want a trusted, professional-grade option made in Italy.

The milk_shake Icy Blond Shampoo is specifically designed for very light blond and platinum hair, employing unique black pigments to maintain cool ash tones and counteract unwanted yellow or brassy hues. This makes it particularly effective for those looking to maintain ashy blond or platinum shades. It is not recommended for grey or white hair, which limits its versatility compared to other purple shampoos that can be used on a wider range of hair colors.

The shampoo promises to enhance the natural beauty of hair, leaving it soft and shiny, while its sweet grape scent adds a pleasant sensory experience during use. Despite these strengths, the absence of typical purple or blue pigments means it may not offer the same level of brassiness neutralization for all blond hair types. As a result, while this product is well-suited for those with very light blond or platinum hair looking to maintain cool tones, it may fall short for those needing a comprehensive solution that addresses moisturizing, UV protection, and hair repair.

Joico Color Balance Purple Shampoo is a solid choice for individuals with cool blonde or gray hair. Its formulation includes violet pigments that effectively neutralize unwanted yellow tones, which is a crucial feature for maintaining a vibrant blonde color. The inclusion of green tea extract and UV absorbers helps protect hair color from fading due to sun exposure. The shampoo's Smart Release Technology continuously releases important ingredients like Rosehip Oil, Arginine, and Keratin, which aid in repairing and strengthening hair, making it a good option for those who frequently style their hair and need added protection from damage.

Additionally, the keratin component helps repair and fortify hair by replenishing lost proteins, leaving hair stronger and healthier-looking. While the product does offer good color protection and repairing benefits, it does not explicitly mention being sulfate-free, which could be a concern for those looking to avoid sulfates in their hair care products. The moisturizing properties are implied through the presence of oils and keratin but are not highlighted as a primary benefit. Anyone with blonde or gray hair looking to maintain their color and strengthen their hair might find this shampoo beneficial, though those with particularly dry hair might want to ensure additional moisturizing treatments.